About True Wine Connoisseurs

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The Wall Street Journal: Wine With Hip-Hop Flavors

"True Wine Connoisseurs" began quite by accident. One day Will Tell brought a bottle of an inexpensive Chilean red wine to the recording studio. (Most of the wine shows take place in the basement studio of his Brooklyn house). He'd decided that their usual drink of choice, Hennessey, was "a bit too rough" that day. Sadat X began goofing around with the bottle, and Mr. Tell decided to record his antics on tape. The rest is Internet history. "I put it on my YouTube video site and it went viral," said Will Tell."

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Wine Enthusiast Magazine: 5 Questions for the True Wine Connoisseurs

"What began as a joke five years ago has grown into promising wine careers for music producer Will “Tell” Davis and rapper Sadat X, co-founder of the influential group Brand Nubian and a successful solo artist. The Brooklyn duo became a sensation in 2009 after Davis started posting Web videos of Sadat’s laugh-out-loud funny—and often expletive-laced—wine reviews in what’s now called True Wine Connoisseurs. Nearly 70 (and counting) episodes later, the series has landed Davis a consultant job ... while he pursues his sommelier certification, and he and Sadat are making their own wine."

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Vice: Celebrity Wining

"Wine crafted by celebrities is a rampant trend. It’s in liquor cabinets across America. It’s showboating at your local wine shop. Legendary hip-hop artist Sadat X and his producer, Will Tell, review eight celebrity wines."