"Closer to home, I’ve long been a fan of the Brooklyn-based team of hip-hop artist Sadat X and producer Will Tell, and their irreverent, occasionally profane YouTube show “True Wine Connoisseurs.” It debuted in 2010 as a bit of a lark, filmed in Mr. Tell’s basement. The duo tasted (actually drank) wines straight from the bottle and rated them by the so-called F—ed Up Factor (FUF). By the time they filmed their last episode in 2017, they’d become sought-after tasters; wineries sent them samples in hopes of having their wines on the show."
"Brooklyn-based rapper Sadat X and producer Will Tell, partners in the video series “True Wine Connoisseurs,” still appreciate big reds with a high FUF, according to Mr. Tell. FUF is the (profane) True Wine Connoisseur signature phrase that’s applied to wines of particular power and high-alcohol levels."
"What began as a joke five years ago has grown into promising wine careers for music producer Will “Tell” Davis and rapper Sadat X, co-founder of the influential group Brand Nubian and a successful solo artist. The Brooklyn duo became a sensation in 2009 after Davis started posting Web videos of Sadat’s laugh-out-loud funny—and often expletive-laced—wine reviews in what’s now called True Wine Connoisseurs. Nearly 70 (and counting) episodes later, the series has landed Davis a consultant job ... while he pursues his sommelier certification, and he and Sadat are making their own wine."
"True Wine Connoisseurs" began quite by accident. One day Will Tell brought a bottle of an inexpensive Chilean red wine to the recording studio. (Most of the wine shows take place in the basement studio of his Brooklyn house). He'd decided that their usual drink of choice, Hennessey, was "a bit too rough" that day. Sadat X began goofing around with the bottle, and Mr. Tell decided to record his antics on tape. The rest is Internet history. "I put it on my YouTube video site and it went viral," said Will Tell."
"Wine crafted by celebrities is a rampant trend. It’s in liquor cabinets across America. It’s showboating at your local wine shop. Legendary hip-hop artist Sadat X and his producer, Will Tell, review eight celebrity wines."
"His guests of honor were the real attraction, however. Hip-hop star Sadat X of Brand Nubian was in the house, along with his producer, Will Tell. Sadat X and Tell have recently earned themselves a following in the wine community (Lee included) with their frequent webcasts, titled “True Wine Connoisseurs.” In the videos (which definitely fall under the category of “adults only”), Sadat X presents a few wines, rating them on various, er, “factors.” The True Wine Connoisseurs program generally sticks to wines priced at $20 or less, but Sadat and Tell have made exceptions in the past for donated wines, including an episode starring Lee’s wines."
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